Objective/ Find a dying or dead brand and redesign its brand identity to fit a future vision. Research the brand’s history and target audience, and analyze the brand’s soul to lead the brand into a new vision with new extensions.
Approach/ The brand I chose was Gourmet, which was a popular foody magazine, but is nearly defuncts. To make it, Gourmet need to expand its extensions with a new identity. I combined shapes and the first letter g to presents a feeling of thriving for Gourmet and its target audience who love good food and culture being it. The new identity reflects the idea of Gourmet aims to provide opportunities for people who want to explore different culture through food.