Explore different culture through food

Rebranding Project, Spring 2019

Gourmet was a popular but nearly defuncts foody magazine. To make it, Gourmet needs to expand its extensions with a new identity. The new identity reflects the idea of Gourmet aiming to provide opportunities for people who want to explore different culture through food.

Branding Design

Web Design
Editorial Design

Spring 2019


Logo Design

Logo Sketches

Website presenting new extensions

Process Books

01 Visual Strategy Book / 02 Visual Development Book / 03 Visual Standard Book

Challenges & Reflections

A good logo comes from massive sketches and it could express the brand soul. Besides the Visual Identity, brandingis extended to explore new extensions to create more communications and experiences.

ⒸTayl0rZhang 2020