Explore different culture through food

Rebranding Project, Spring 2019












Gourmet was a popular but nearly defuncts foody magazine. To make it, Gourmet needs to expand its extensions with a new identity. The new identity reflects the idea of Gourmet aiming to provide opportunities for people who want to explore different culture through food.

Type:
Branding Design

Responsibilities: Branding
Web Design
Editorial Design

Timeline:
Spring 2019




Mission&Keywords




Logo Design


Logo Sketches




Website presenting new extensions






Process Books


01 Visual Strategy Book / 02 Visual Development Book / 03 Visual Standard Book


Challenges & Reflections

A good logo comes from massive sketches and it could express the brand soul. Besides the Visual Identity, brandingis extended to explore new extensions to create more communications and experiences.
ⒸTaylrZhang 2020